KHOJJ started as a very personal journey.
For me, Ali, it was about trying to understand who I was, where I belonged, and how I could express that through something real.

I’ve always been connected with people through their stories, their backgrounds, their cultures. Every place someone came from carried a memory, an identity, something that shaped who they were. But I couldn’t find anything in fashion that truly reflected that feeling for me. I wanted something that carried meaning, that could connect people to places, memories, and emotions.

KHOJJ means ‘QUEST’.

The search for yourself, your roots, your journey. After a year of planning, experimenting, and building, it became more than an idea. It became a way to turn stories into something you could wear.

KHOJJ is inspired by a city, a culture, or a memory. It’s not about trends, but about moments, those streets you’ve walked, the places you’ve left behind, and the ones you still dream of visiting.

We believe fashion is more than fabric; it’s an expression of who you are and where you’ve been. It’s a reminder that what you wear can carry your story with you.